Eye-catching box with unusual metallic effects make boxes of tea stand out
It was the kind of project that appealed to Rigid Containers – part of the VPK Packaging Group – because it involved pushing the boundaries with its printing techniques. The solution offered was an eye-catching box printed using Antonine inks and an unusual metallic effect. To achieve this, the production team ran a process tone colour behind the gold to give it a real stand-out appearance. Twinings was delighted with the end result. They were especially impressed that excellent printing of the gold tones could be achieved on an uncoated board. Rigid won an EFIA award for the packaging.